J.C. Penney terminates Dallas search firm
Business Journal Monday 14th February, 2011
J. C. Penney Co. fired a Dallas-based natural search marketing firm Friday following a preliminary investigation that showed 2,000 unauthorized Web links ?mysteriously? showed up in recent months, officials said. SearchDex was terminated as the Plano-based retailer?s natural search firm because it was ultimately responsible for policing J.C. Penney?s natural search activity, said
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